The art of branding strategy for brokerage – case study of Fantastic Frank

Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest. When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say "something else".  It…

Why stage in seller’s market?

home staging, hamilton on

Question I often hear: Would you explain how staging typically works?  Seems like an expensive proposition for the seller if the buyer doesn't purchase the furniture and accessories... Your house stops being "your" house the moment you decide to sell it. It becomes a  merchandise item. Ruthless as it seems, like every other, it requires good…

How to stand out with your real estate marketing

Real Estate Photography, living room, interior design

- an interview with professional real estate photographer Matthew Stallone from Stallone Media I've got to know Matthew's work browsing one of real estate agent's Instagram account. He caught my attention when I saw his post educating his followers on consequences when some agents just let go and take their photos themselves. It made me think what quality marketing means and how…