The art of branding strategy for brokerage – case study of Fantastic Frank

Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest.

When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say “something else”.  It all starts with philosophy that shifts the focus to the lifestyle and design of the place for sale.

Photos of the properties that were in FF inventory have been shared on websites, blogs, in books and magazines. The agency itself spent entire year working extensively on social media.

Beige is back!

I see it all the time in my clients’ homes. Like a ghost of the decade of Johnny Deep and Kate Moss relationship (I loved it btw). So often it is associated with classy family home look and we just think, that’s the way it is, that’s the way it has to be. No, it doesn’t. But if you already have it, you are not sentenced to forever “lack-of-design” blacklist. This is on how to rock it.

How to style minimal and not look stark

Everything tastes better in moderation, don’t you think?…

We love surrounding ourselves with possessions to display our curiosities and tell the rich story of our lives. Styling discipline however works wonders, especially when selling property. Just like my diet to my body lately;). The paradox is that it looks like it requires the least amount of resources, like time and amount of props. Sometimes its true. What’s for sure, is that it looks luxuries, refined and understated.

I analysed minimalistic styling, so if you like the look it might help the next time you want to style for sale.