The art of branding strategy for brokerage – case study of Fantastic Frank

Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest.

When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say “something else”.  It all starts with philosophy that shifts the focus to the lifestyle and design of the place for sale.

Photos of the properties that were in FF inventory have been shared on websites, blogs, in books and magazines. The agency itself spent entire year working extensively on social media.

Why stage in seller's market?

home staging, hamilton on

Question I often hear: Would you explain how staging typically works?  Seems like an expensive proposition for the seller if the buyer doesn’t purchase the furniture and accessories…

Your house stops being “your” house the moment you decide to sell it. It becomes a  merchandise item. Ruthless as it seems, like every other, it requires good marketing if you want to sell it fast (reaching the right buyer’s attention) and for a premium price.

Sometimes you decide you will sell it the moment you buy it. And sometimes that’s where home staging starts…

Smart way to facelift or customize your upholstered furniture

ikea klippan

Everybody knows IKEA. Whether you like it or not you can’t deny chain’s clever openness to hacks and products’ customization. One of such companies is Bemz. Its story starts…in Canada. The founder & CEO, Lesley Pennington, is a graduate of Fine Art and Art History from University of Toronto. With Apple’s work experience in Silicon Valley, and after moving to Sweden and falling in love with the lifestyle, she had a brilliant idea. IKEA market is practically all over the world. But its designs, however stylish and inexpensive, quickly lose unique character. So what do you do to your old sofa to give it second life (and respect the environment at the same time)?