The art of branding strategy for brokerage – case study of Fantastic Frank

Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest. When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say "something else".  It…