The art of branding strategy for brokerage – case study of Fantastic Frank

Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest.

When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say “something else”.  It all starts with philosophy that shifts the focus to the lifestyle and design of the place for sale.

Photos of the properties that were in FF inventory have been shared on websites, blogs, in books and magazines. The agency itself spent entire year working extensively on social media.