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How to stand out with your real estate marketing

Real Estate Photography, living room, interior design

– an interview with professional real estate photographer Matthew Stallone from Stallone Media

I’ve got to know Matthew’s work browsing one of real estate agent’s Instagram account. He caught my attention when I saw his post educating his followers on consequences when some agents just let go and take their photos themselves. It made me think what quality marketing means and how it changes everything.  He’s one of the best listing photographers in GTA working with big agents. And he was very open to my idea of talking about real estate photography and… a bit about staging.

Here’s what you can expect:

  •  what is the best time of the day to take listing photos?
  • do all the lights have to be switched on during photoshoot and what to watch out in terms of light?
  •  what is HDR photography and is it better than Flash photography?
  • how can you tell if the photographer you’re hiring is really good?
  • what is video production and why would you use it?
  • how did he start and how he marketed his business?
  • do you need photos that are shot with wide angle lens?
  • who manages his social media and which channel is the biggest hit?
  • what he thinks about running a real estate business?
  • what’s the difference between European and American real estate photography?
  • is low commission a good marketing idea?

Beige is back!

I see it all the time in my clients’ homes. Like a ghost of the decade of Johnny Deep and Kate Moss relationship (I loved it btw). So often it is associated with classy family home look and we just think, that’s the way it is, that’s the way it has to be. No, it doesn’t. But if you already have it, you are not sentenced to forever “lack-of-design” blacklist. This is on how to rock it.

How to style minimal and not look stark

Everything tastes better in moderation, don’t you think?…

We love surrounding ourselves with possessions to display our curiosities and tell the rich story of our lives. Styling discipline however works wonders, especially when selling property. Just like my diet to my body lately;). The paradox is that it looks like it requires the least amount of resources, like time and amount of props. Sometimes its true. What’s for sure, is that it looks luxuries, refined and understated.

I analysed minimalistic styling, so if you like the look it might help the next time you want to style for sale.

Budget Friendly Styling Guide

H&M linen bedding bedroom

European (Inspired) Stores in Ontario

From time to time, I get asked where do I shop, so here is just a few of scandi, boho and modern stores beside IKEA. Common denominator: European influence. You probably know them, but these are my favourite.

Vintage tours in Hamilton, ON

Hunting for vintage reminds me of my high school days, when I used to go out to little joints in my home town. Nobody really cared how dingy these places were. What you cared about, was live music, cigarettes smoking, cheap beer and shared moments with your dudes. We were free, we were young and we felt cool;) Same here. Those places are cool. You can smell past, you can picture the journeys items have passed to get there, you can imagine people using them, resting them in peace in cold cellar rooms and basements, to finally let them go on garage sales.