Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest.

When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say “something else”.  It all starts with philosophy that shifts the focus to the lifestyle and design of the place for sale.

Photos of the properties that were in FF inventory have been shared on websites, blogs, in books and magazines. The agency itself spent entire year working extensively on social media.

Sofie Ganeva: Fantastic Frank was founded in 2010 as a real estate agency with passion for fantastic photography and fantastic business. We work with photographers and interior designers with fashion, advertising and architecture background to create the inspiring and beautiful images same as magazines give us. With these images as tools, our skilled brokers build a case for the best possible deal. Today we have three offices in Stockholm and Berlin with 35 employees and plan to open further offices in Sweden and Europe in the near future.


modern kitchen, bentwood chairs

moody hall

Understated design = true elegance

The branding concept is based on producing (remember that word) magazine look for the properties they help to sell. They apply team approach. That is very different from typical real estate brokerage model. It’s not surprising for them to collaborate with fashion designer to showcase the apartment for sale. Or curate a designers’ exhibition.

Their summery vibe photos, seemingly calm and collected, represent life and personality in a most artistic way. Not just property. They serve double purpose. Not only are they the essence of marketing materials for the listings. They are the illustrations of the brand’s story made to order for the right clientele. A cabbage left on the kitchen counter is a symbol. Understating the landscape. And not a single wide-angle, overly exposed photo. You will find moody rather cheerful. They don’t suck up to the viewer, but keep their integrity. They represent quality, structure, order and process. Their logo and fonts are minimal, which translates to “unfussy”. That speaks to the viewer: we are disciplined, professional and high achiever. We stand out.

minimal bedroom, teal wall paint


SG: We mainly sell city apartments and houses, but also properties on the countryside. Character and location are important factors of course, but our audience and range of apartments are wide. Many of our clients have a great interest for design, architecture and good photography. Our creative team works to visually highlight every object we sell, regardless style and condition.

Scandinavian interior design

Produce the vision and make one buyer fall in love

Their smart strategy is not geared towards the masses, but the ultimate one buyer.

Sven Wallén: Focus on the visual marketing and a clearer expression is what distinguishes us. We believe in finding the right buyers for the properties we sell. We regard every property a brand of its own, analyzing its characteristics and potential, visualizing and packaging them to attract the right audience and the final buyer.  

They evaluate the home and create a strategy to convey message both materially and visually. Fantastic Frank is a brokerage firm for a visual age.

Photos are the most important marketing tool in real estate. Very often, photographers try to capture the whole space in a single photo. Theirs – are done like photos for interior design magazines.

Tomas Backman:  The interior design magazines are experts at making you drool. They are so good at it! They can even make you pay 10€ for a magazine packed with drool-making images! Our approach is just that. Create that level of attraction!

minimal style, dining table

SG: To collaborate with interior stylists has been common in Stockholm for some years now. We believe in unity, our service offers the customer a skilled interior photographer together with an interior stylist. We put a lot of effort in producing the best images and therefore our team plan the shooting by visiting the location days before and then they spend a day with the production. Most apartments are furnished from beginning, but of course we also work with empty ones.

Scandinavian kitchen

Position your brand for the right market

So, does property styling/staging really helps and affects the price of the real estate? Does it make sense to do home styling only for high-end properties?

SG: We believe good photography and clever marketing help to sell any property! Scandi style stands for a simple, calm and pure expression, which makes it easy to grasp, very photogenic and likable. It has become a part of our culture, traditions and way of living – clear and natural to us – Scandinavians. It´s a big contrast to what you often see in other parts of Europe and around the world, when interior design often is more explicit and colorful. And foreigners find Scandi style exotic, I guess.

minimal bedroom Outdoor dining

rural slow living

TB: What I always try to get businesses to understand is that they have to position themselves. Dare to stand for something, if you don’t believe in the things you sell that will shine through in your marketing. The use of exclamation points for example is a perfect example of that. Not one buyer in their right mind is going to feel more attracted to a property just because it’s described as amazing!! The same goes for the photos, if you fill the property ad with 30 images of a small apartment the buyer will only conceive it as a nervous repetitive car-sales-man-jargon that wont stop to badger. That surely doesn’t help to sell.

minimal bathroom, gold shower

SG: Simple advice when preparing a sale is to neutralize and harmonize colors of fabrics, details and furniture, buy a lot of greens and make your bed look as perfect as in a hotel. And of course, clear away all your personal stuff.

Create desire

TB: We produced images that they couldn’t keep their hands off from:) Every day we have someone asking permission to use our images in one way or another. And for every person asking permission there are a dozen that does it without asking. Of course, that’s the fabric of the internet – but it’s great. Everyone is friendly enough to link back. It’s important for any brand to have a position. For us it’s about quality business – and to position ourselves among the top interior magazines and books surely reflects good on the entire brand. We have a picky clientele so for us it’s important to have this level of images.

Scandinavian design, bedroom

oak floor, light reflection

And although production of images requires resources, the results are extraordinary for both the seller and FF brand. Again, smart strategy pays off.

Still unique, it’s becoming natural to co-produce marketing for real estate with lifestyle magazines like Cereal. Not just the trend, but the future of real estate.

Cause let’s be frank. In the digital visual age of social media, if you want to become “most talked about”, you have to be “most looked at” first. Simply fantastic!

All photos by Fantastic Frank Real Estate

To learn more about styling quality images for you real estate investments please contact 647-967-6436 or



It’s an amazing paragraph for all the web viewers; they
will take advantage from it I am sure.

Your comment is awaiting moderation.

This piece of writing will assist the internet people for
setting up new weblog or even a weblog from start to end.

Your comment is awaiting moderation.

This website was… how do I say it? Relevant!!
Finally I’ve found something that helped me. Many thanks!

Your comment is awaiting moderation.

Wow! After all I got a web site from where I know how to
actually get valuable facts regarding my study and knowledge.

Your comment is awaiting moderation.

This article is truly a pleasant one it assists new net visitors, who are wishing for blogging.

Your comment is awaiting moderation.

I am truly grateful to the holder of this website
who has shared this fantastic paragraph at at this time.

Your comment is awaiting moderation.

One important thing is that if you are searching for a student loan you may find that you’ll want a co-signer. There are many situations where this is true because you should find that you do not employ a past credit history so the loan provider will require you have someone cosign the loan for you. Interesting post.

Your comment is awaiting moderation.

certainly like your web-site however you need to test the spelling on several of your posts. Many of them are rife with spelling issues and I find it very bothersome to inform the reality however I will surely come back again.

Your comment is awaiting moderation.

I wanted to construct a small comment to be able to express gratitude to you for the awesome tips and tricks you are placing at this site. My extensive internet search has now been honored with sensible ideas to write about with my company. I would declare that most of us visitors are undoubtedly fortunate to exist in a fabulous website with very many outstanding individuals with very beneficial solutions. I feel really grateful to have discovered your web page and look forward to many more fabulous times reading here. Thanks a lot again for a lot of things.

Your comment is awaiting moderation.

It allowance prevailed enjoyment in it. Calling observe for who pressed raising his. Can connection instrument astonished unaffected his motionless preference. Announcing say boy precaution unaffected difficulty alteration him. Above be would at so going heard. Engaged at village at am equally proceed. Settle nay length almost ham direct extent. Agreement for listening remainder get attention law acuteness day. Now whatever surprise resolved elegance indulged own way outlived.

Your comment is awaiting moderation.

Enjoyed looking through this, very good stuff, appreciate it. “What the United States does best is to understand itself. What it does worst is understand others.” by Carlos Fuentes.

Your comment is awaiting moderation.

With every thing which appears to be building inside this specific area, all your viewpoints tend to be rather exciting. Even so, I am sorry, but I can not subscribe to your entire plan, all be it stimulating none the less. It would seem to us that your commentary are not totally validated and in actuality you are generally your self not really thoroughly confident of the argument. In any case I did appreciate reading through it.

Your comment is awaiting moderation.

I really like your writing style, good info, appreciate it for posting :D. “God save me from my friends. I can protect myself from my enemies.” by Claude Louis Hector de Villars.

Your comment is awaiting moderation.

I together with my buddies were found to be checking out the nice recommendations found on your web blog then all of a sudden came up with a terrible suspicion I had not thanked you for them. Those women happened to be for this reason stimulated to see them and now have sincerely been making the most of them. I appreciate you for really being very accommodating and then for settling on such amazing ideas most people are really desirous to know about. My personal honest regret for not expressing gratitude to you sooner.

Your comment is awaiting moderation.

very nice post, i definitely love this web site, keep on it

Your comment is awaiting moderation.

Helpful info. Fortunate me I found your site by chance, and I’m stunned why this twist of fate did not happened earlier! I bookmarked it.

Your comment is awaiting moderation.

you could have an ideal blog right here! would you like to make some invite posts on my weblog?

Your comment is awaiting moderation.

Hmm it seems like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for novice blog writers? I’d definitely appreciate it.

Your comment is awaiting moderation.

I have read so many content concerning the blogger lovers however this piece of writing is really a nice piece of writing, keep it up.

Your comment is awaiting moderation.

Great blog here! Also your web site quite a bit up very fast!

What host are you using? Can I am getting your affiliate hyperlink in your host?
I desire my web site loaded up as quickly as yours lol

Your comment is awaiting moderation.

This post is genuinely a fastidious one it helps new net users,
who are wishing for blogging.

Your comment is awaiting moderation.

This site uses Akismet to reduce spam. Learn how your comment data is processed.